Product · Programs · AI-native
I build the programs that turn new users into customers who stay.
Onboarding at PostHog, where I rebuilt our customer data and automation on my own, with Claude. Eleven years at Automattic before that. I run my own work on a system of AI agents I designed.
NowOnboarding at PostHog
Remote since2014
Worked with
PostHog
Automattic
WordPress.com
WooCommerce
Tumblr
Gravatar
REOS.Global
11 yrs
remote at Automattic, across support leadership, education and product analytics
2,820
badge scans at WordCamp Asia, from 1,480 attendees
3,049
scheduled runs by the eight AI agents I designed to run my work and life, in their first 39 days
292
tests guarding a CRM migration I rebuilt on my own, each one broken on purpose first
Selected work
Case studies written the way I’d walk you through them in an interview: the problem, the calls I made, and what happened.
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REOS.Global · 2026
Taking a cross-border real-estate startup to a live alpha in 16 weeks
As product manager at a pre-seed real-estate startup, I replaced a twelve-month, six-portal roadmap with one person who owns the deal, wrote its first specs and scoped the alpha that went live 16 weeks after I joined.
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Personal project · 2026
Designing an AI operating system that runs my week
I designed eight Claude agents that each own an area of my life, run on their own schedules, share one database and learn from my answers. In its first 39 days it made 3,049 runs…
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PostHog · 2026
Rebuilding PostHog onboarding’s customer data system alone with Claude
When our CRM went away, I rebuilt the customer data PostHog’s onboarding team runs on from scratch, cleaned and verified it with Claude, and switched over on 15 October with 292 tests green.
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PostHog · 2026
Building the AI research assistant behind PostHog’s onboarding calls
I turned my personal AI research agent into an assistant PostHog’s onboarding team runs before customer calls. Grader agents test it, a rebuild made it 41% faster, and it’s public on GitHub and in our…
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PostHog · 2026
Redesigning and automating PostHog’s customer onboarding
PostHog’s onboarding team gives new paying customers a person to talk to. I redesigned the old automation system behind it, bringing the median wait for a first touch back down from 22 days to 7.
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Automattic · 2024 to 2025
From an off-roadmap pitch to a Gravatar launch for 1,480 attendees
I pitched a feature that wasn’t on Gravatar’s roadmap, got it built and launched it on every badge at WordCamp Asia 2025. About 2,820 scans later, any event can reuse the same setup.
Twelve years, one thread
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Dan is a true executor, and a role model for less tenured members.
Magda Olszewska, PostHog
Writing
Loops & Levers, my weekly newsletter: one story a week about product, onboarding and working remotely.