Start with the People, Then Find the Direction

One of the most memorable lessons from Good to Great is about the bus. Jim Collins says transformational leaders didn’t start with a grand strategy—they started with the team. First, get the right people on the bus. Then figure out where to drive it. In other words, if you have the right minds in the room, you can solve nearly any problem. If you don’t, no strategy will save you.

Vicky Cosenzo’s piece on Chesterton’s Fence adds a useful lens: second-order thinking. Before tearing down an old system, stop and ask why it was built in the first place. That habit—pausing before you act—builds better teams, better products, and better decisions. It’s how you avoid optimizing into chaos.

That principle shows up in onboarding too. Excellence in People Analytics notes that Google saved $400 million by speeding up onboarding by just a few months—through simple nudges and reminders rooted in top-performer behaviors. Not flashy. Just thoughtful.

Artists apply the same mindset to beauty. Lawrence Yeo writes that the role of the artist is to “highlight pieces of reality that deserve appreciation.” It’s not about invention. It’s about attention—elevating what’s already there, just waiting to be noticed.

And when we notice something, effort becomes easier. Psychology Today suggests breaking down large goals into small, checkable tasks. Each one becomes a little psychological win. Over time, those add up to momentum.

Pat Flynn’s Superfans adds a human layer to all this: if you want people to care, show them who you are. That doesn’t mean oversharing—it means letting your audience see that there’s a real person behind the product. People connect with people, not brands.

Calvin Rosser’s idea of “five salaries” (money, prestige, education, relationships, and freedom) reminds us that work is more than a paycheck. And what we’re optimizing for should shape how we show up.

So whether you’re leading a team or crafting something personal, the same truth applies: start by gathering the right people, hold onto what works until you know why it’s there, and let your attention guide what to elevate next.

Where in your life could you slow down just enough to see what’s already working—and build from there?